![John Waters](https://cdn.sanity.io/images/fob5aicq/production/8ab1dcb3a75621a0586f324ce3e6e934c74b0338-3072x1270.jpg?w=1536&fit=max&auto=format&dpr=2)
![John Waters](https://cdn.sanity.io/images/fob5aicq/production/da13bcc3b6e28f2e70efc033201253c30d6a710d-750x1268.jpg?w=768&fit=max&auto=format&dpr=2)
Sachs Program for Arts Innovation
Usually when an institution as large as the University of Pennsylvania launches a new program, there isn't much 'Identity' work to be done. I know because I've designed many. First you type the program's name into the approved font. Then you figure out some micro-alignments that make it work with their iconic shield logo. Lastly, you just be sure to follow their brand standards on other materials. Easy!
I was naturally excited when Sachs Program for the Arts asked me to break the mold. They were a completely new program that provided grants and other forms of strategic support to artists, faculty, cultural centers, students, and other arts advocates at Penn.
- Client
Sachs Program for the Arts
- Collaborators
Jeremiah Misfeldt
- Location
- Philadelphia
- Project Components
- Year
- 2018-2019
![Sachs Stationery](https://cdn.sanity.io/images/fob5aicq/production/583eca8b5c8ae778ecd06989dbec8eec9b9f8b4c-1416x862.jpg?w=710&fit=max&auto=format&dpr=2)
They then asked me to create the identity materials for their first event... with John Waters. My client hooked me up with Common Press, a letterpress and book arts studio at the University of Pennsylvania.
![Letterpress Type](https://cdn.sanity.io/images/fob5aicq/production/e711d7c65eba289a3a14b6e828983337284e048d-1416x1974.jpg?w=710&fit=max&auto=format&dpr=2)
Common Press was cool enough to have me over to explore their library of letterpress type to create the type treatment for the event.
![John Waters Event Materials](https://cdn.sanity.io/images/fob5aicq/production/f9cd5789093c12e26d9e32dc51bb68a8c523fecc-3072x1955.jpg?w=1536&fit=max&auto=format&dpr=2)
![program](https://cdn.sanity.io/images/fob5aicq/production/7c0c36c4fdfd92ae722300a596151ae4103eaad9-918x918.jpg?w=460&fit=max&auto=format&dpr=2)
![Totebags](https://cdn.sanity.io/images/fob5aicq/production/a09199ce0c03c306cec38998ac89d04a2d0d7379-918x918.gif?w=460&fit=max&auto=format&dpr=2)